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Reaching your potential mandates competing. Against the other guy or gal. Traditional & nontraditional competitors. The behemoths and the startups. The veterans and the rookies. Stars and rising stars.
Others want what you want.
Survival requires competing.
Competing means wanting to win. Needing to win.
Nike wants to crush the competition. I get it!
But, sometimes, winning isn't want counts.
There. I said it.
In fact, there are times when carrying your competition makes you better.
Agree?
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