An ongoing conversation on evolving and growing business through innovation.
Jay Steinfeld, CEO of Blinds.com believes in rapid experimentation—so much so that a massive test tube sits in the offices of the Houston based company.
One of the keynote speakers at UnleashWD, Jay Steinfeld, the CEO of Blinds.com, created a wildly successful business through the process of rapid experimentation.
Guest Post by John Johnson, Founder of White Space Interactive
When was the last time that you viewed your company through the lens of a customer?
UnleashWD started out as a vision for change in the wholesale distribution industry.
Companies need to innovate. Business owners hear this all the time, but what does it really mean?
In the New York Times article Want to Innovate? Get Ready to Kiss Some Frogs, Andy Mills, president of Medline Industries tells his people to kiss a lot of frogs. This expression is Mills’ way of communicating that not everything you initiate is going to work out - but you don’t know until you try. So try.
A challenge to innovation is when we allow what we know to limit what we can see. For the first decade after the movie camera had been invented it was used in a limited way. In the late 1800’s the camera was set in the back of a theater to film the stage act. Most of the early films recorded segments of magic shows, plays, and vaudeville performances. It was only after they discovered that the camera could be moved, that a revolution in storytelling occurred.
On the surface it seems pretty simple. Move the camera. And when you do, you create new ways of adding value.
In their 2012 annual report, Cisco explains a key differentiator over the years has been its ability to capture market transitions which drive innovation that enables their customers’s long-term success.
Cisco CEO John Chambers continually reminds business leaders: "Companies that don't reinvent themselves will be left behind."
© 2013 Dirk Beveridge. All rights reserved.
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